Homeboy Threads began in 2020 from a simple mask donation initiative during the pandemic. What started as a straightforward corporate donation quickly evolved into an ambitious vision for a deeper, lasting partnership. By connecting the resources of GUESS with the mission of Homeboy Industries and Homeboy Recycling, a revolutionary concept emerged to create long-term social and environmental value.

This collaboration culminated in the official public launch of Homeboy Threads in December of 2022. The venture positioned Homeboy at the forefront of the emerging textile recycling market while proving that environmental sustainability and social justice can reinforce each other. Since its inception, Homeboy Threads has opened entirely new pathways for training and employment in the sustainable textile ecosystem.

Homeboy Industries is the largest gang rehabilitation program in the world. Its mission is to provide hope, training, and support to formerly gang-involved and previously incarcerated people, allowing them to redirect their lives and become contributing members of our community. Homeboy’s therapeutic community, re-entry services, and social enterprise. The model aims to reduce recidivism, facilitate family reunification, and remove barriers to employment.